Lacoste Red!!

Tuesday, February 17, 2009

USE BOTH SIDES!!!!



This campaign has a simple objective: to give paper another chance.
We hope to convince everyone that we can - and should - use both sides of paper.

It's very simple. After you print, don’t dispose of the pages, just because the printout didn’t come out perfectly or you printed something you didn’t need. The other side of a sheet of paper is still a blank page, waiting for your thoughts, ideas, notes or even the order for the new intern’s coffee run at 5pm. It's also very good for phone numbers, notes to a mate in the office and drawing caricatures of people during meetings.

Whatever you do, keep in mind that by using the other side of a piece of paper you
cut your consumption by half - at least - and everyone will win: the trees, the penguins, polar bears, your boss and even the printer technician who gives support to your ever-malfunctioning printer. It's a win win win.

Joining the movement is simple. Watch the video and make some posters - with used paper, of course. Paste them around your office, take a photo and add to our gallery.

Thank you for participating. Use. Reuse. Recycle.

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